During the expansive 6-day Doritos Super Bowl shoot centered around Doritos Dinamita, my paramount objective revolved around accentuating the lively core of Latino culture. Amid the demanding shoot timetables, my duties encompassed handling logistics efficiently, collaborating closely with the glam squad, managing invoices, and facilitating PR interactions. Through detailed strategizing, careful site choices, and cultivating relationships with key figures, our aim was to authentically encapsulate the vibrancy of Latino culture. Additionally, I offered direction to the beauty team, ensured rigorous budget compliance, ultimately securing the resounding success of the campaign.
As the post-producer on this project, the main task was to modify footage filmed for European markets into a version suitable for North American viewers. This involved adjusting visual effects (VFX) to suit American car models and changing legal terms to fit North American standards. Working with actor Chris Pine for the Voice-Over (VO) added authenticity. Teaming up with The Mill, an external vendor, ensured high-quality VFX that met project requirements. By combining Chris Pine's VO with top-notch VFX from The Mill, we successfully created a North American version that appeals to our target audience.